Toyota schallenge the Rube Goldberg machine with 'Fun Chain' extreme driving performance

ToyotaFunChain_1.jpgToyota Marketing Japan started a project in February 2014 called ʻ'Driving Kids with Toyotaʼ' aiming to deliver the joy and excitement of driving a car for young generation. Via SIX Inc Tokyo, a new stage of the campaign ʻ'Toyota Fun Chainʼ' has been launched today.

The key aspect of this PV is the Rube Goldberg machine crafted originally at a huge parking garage in Japan. Toyota sports cars drive up the site with extreme driving technics, synergizing with each machine tricks. The PV shows how fun it is to have a life with cars involved in daily life.

ToyotaFunChain_2.jpgYou often see Rube Goldberg machine vision but not a lot using many cars to connect the machine. Using dominos, driving on two wheels, simultaneous drifts by 86, balloon, and all kinds of tricks, Toyota sports cars show how cars can be a fun experience to all.

The team on the project included One of Japan's best drivers Manabu Orito, Rube Goldberg Machine developer Etsuko Akiba, and Tsuguhisa Tanaka who won 3 Lions in Cannes in 2011.


Agency: SIX Inc Tokyo.
Creative Director: Takeshi Nozoe, Jin Saito, Taku Tsuboi (SIX Inc)
Creative Director: Norihiro Heida (Hieda Dream)
Director: Tsuguhisa Tanaka (Voyager)
Cameraman: Toyotaro Shigemori (Glassloft)

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