Toyota schallenge the Rube Goldberg machine with 'Fun Chain' extreme driving performance

ToyotaFunChain_1.jpgToyota Marketing Japan started a project in February 2014 called ʻ'Driving Kids with Toyotaʼ' aiming to deliver the joy and excitement of driving a car for young generation. Via SIX Inc Tokyo, a new stage of the campaign ʻ'Toyota Fun Chainʼ' has been launched today.

The key aspect of this PV is the Rube Goldberg machine crafted originally at a huge parking garage in Japan. Toyota sports cars drive up the site with extreme driving technics, synergizing with each machine tricks. The PV shows how fun it is to have a life with cars involved in daily life.

VIEW THE FILM
ToyotaFunChain_2.jpgYou often see Rube Goldberg machine vision but not a lot using many cars to connect the machine. Using dominos, driving on two wheels, simultaneous drifts by 86, balloon, and all kinds of tricks, Toyota sports cars show how cars can be a fun experience to all.

The team on the project included One of Japan's best drivers Manabu Orito, Rube Goldberg Machine developer Etsuko Akiba, and Tsuguhisa Tanaka who won 3 Lions in Cannes in 2011.

SEE MORE ON THE CAMPAIGN HERE

Credits
Agency: SIX Inc Tokyo.
Creative Director: Takeshi Nozoe, Jin Saito, Taku Tsuboi (SIX Inc)
Creative Director: Norihiro Heida (Hieda Dream)
Director: Tsuguhisa Tanaka (Voyager)
Cameraman: Toyotaro Shigemori (Glassloft)

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.