Top spot: John Lewis releases their highly anticipated Monty The Penguin Christmas spot

JohnLewis_1.jpgJohn Lewis_2.jpgJohn Lewis has unveiled its 2014 Christmas spot in the UK, which features Tom Odell covering 'Real Love' by John Lennon.

The advert tells the tale of an unlikely friendship between a little boy, Sam, and his penguin friend, Monty. Monty and Sam do everything together and the advert follows them playing happily through the year, from hide and seek to football.

However as the winter months draw in, Sam begins to notice that Monty is sad and realises that he is longing for a companion. Agency: Adam&EveDDB London



brad said:

If anyone ever doubts the power of a simple, laser sharp idea based on a truth and human insight followed by craft in execution that does the idea justice....
show them this...then go to the pub, your job is done for the day.

Madly6 said:

We must realise that ending up with a spot like this involves a huge chain of events not just creative starts with the correct attitude to doing work long before any work is briefed....its not a fluke.

Boom-tish said:

You know that feeling you have right now... The feeling that you got at the end of seeing this... Yeah, that's the feeling... the feeling of knowing that not a single one of your clients will ever make work like this...

yeah but.... said:

doesn't adhere to the "brand guidelines"
doesn't reference any "reasons to believe"
doesn't relate any "rational benefits"
doesn't have a 300 word essay attached about the brands' new focus on "customer centricity"
doesn't bring to life the "conveniently located stores" strategy

the end result is simply wonderful work that will drive sales and positive brand sentiment. Very jealous.

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