The Sweet Shop's Steve Ayson's 'Momsong' for Old Spice wins TVC of the Year at Shots Awards

SA_Momsong.jpgDirected by The Sweet Shop's Steve Ayson, 'Momsong' for Old Spice has been named 'Television Commercial Of The Year' at the recent shots Awards held at London's Bloomsbury Ballroom.
Centering around a chorus of middle-aged women stalking their teenage sons in increasingly disturbing ways, 'Momsong' is the craft of Ayson and Aussie creatives, Justine Armour and Ruth Bettotti, making it a nice accolade to the creative talent of Australia and New Zealand.

The spot comes out of Wieden & Kennedy, Portland and has had a hugely successful run on the awards circuit this year, including a Gold and Bronze Lion at Cannes and Gold at the London International Awards.


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