Saatchi & Saatchi Sri Lanka encourages the public to act against the over consumption of sugar via "1 Every 6 seconds" print campaign

Sugar-Cigarette-WDD-press-for-web-BIG.jpgEvery year, on the 14th of November, the world commemorates World Diabetes Day, but do people really understand how serious the threat of diabetes is? Here's a fact that may put things in perspective: diabetes kills the same number of people as tobacco does, 1 person every 6 seconds. What's even more frightening is that both substances are proven to not only be harmful but addictive.

The 1 Every 6 Seconds campaign by Saatchi & Saatchi Sri Lanka focuses on this alarming reality, encouraging the public to take action against the over consumption of sugar, and treat the threat of diabetes with the same, if not greater magnitude than tobacco.

Credits - Executive Creative Director: Carlos Anuncibay. Creative Director. Asanka Ilamperuma. Art Director/Copywriter: Piyumi Wickrama. Copywriter: Anis Mustafa. Photographer: Luxshmanan Nadaraja. Account Team: Dionne Weeraratne.


Not a Cibay said:

Nice enough....but confusing. Is it anti tobacco or anti sugar?

Best to have put a headline saying SUGAR IS AS ADDICTIVE AS CIGARETTES.

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