Saatchi & Saatchi Indonesia's new campaign shows it's more interesting to fly Air Asia

AirAsia1.jpgAirAsia2.jpgSaatchi & Saatchi Indonesia has created a new TV campaign to launch AirAsia's new communications platform. The ads show people faking photos on their social media status to try and come across as more interesting.

It builds on Air Asia's umbrella strategy, 'Now everyone can fly' and adds fun and humour by utilizing the universal insight that people are using social media pretending to be more interesting than they are.


Saatchi & Saatchi ECD Alex Tagaroulias said: "Social media is starting to cause stress amongst its users. They're posting things to make themselves look amazing even if they need to bend the truth to do so. We thought we'd tap into this cultural phenomenon. In a humourous way of course!"
The series of quirky ads were directed by South African Bevan Cullinan and produced by FatBelly out of Jakarta.

Agency: Saatchi & Saatchi Indonesia
Production Company: Fat Belly Pictures
Director: Bevan Cullinan
Exec. Creative Director: Alex Tagaroulias
Art Director: Eddu Enoary Eigven, Andra Miyanka
Copywriter: Alex Tagaroulias
Agency Producer: Fiully Santini
Account Director: Marissa Thalib
Post Production: Prodigi House
Editor: Reggy Jocom
Music & Sound Production: Sound Village


writer said:


designer said:


Me said:

Got me on the "kwakkk kwakk kwakk"

Adman said:

Nice campaign

Junior said:


Art guy said:

Make me laugh

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