One World Idea? BA launches 'Welcome Home' campaign eerily similar to Qantas 'Feel like Home'

QANTAS-WELCOME-HOME.jpgBA-WELCOME-HOME.jpgCould it be the world's favourite airline strategy?

Believe it or not BA has just launched a major new ad campaign that is almost identical to the Qantas 'Feel like Home' campaign launched last week via Lawrence Creative Strategy.

The BA 'Welcome Home' spot was created by BBH London, and directed by Wilkins and Maguire via Stink, while the Qantas work, which was a seven month project, was directed by Mark Molloy via Exit Films.



Not the same said:

The lines are similar. And the idea of coming home as well. But the executions are miles apart. With one having the feel of an authentic docu-drama and the other more typical vignettes of anonymous people crying and hugging each other at airports. A bit like this one

Msia said:

Similar concept by one of those Malaysia TVC about coming home too.

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