OMD Singapore wins National Library project

OMD Singapore has been awarded the media duties for National Library Board’s (NLB) Source, Understand, Research & Evaluate (S.U.R.E.) campaign. The project was won for a 2nd year, following a competitive tender. The scope of work for the account involves strategic media planning and buying across all media platforms. The account is effective immediately.

“The National Library is a local icon that has played an instrumental role in not just inculcating the love of reading amongst people residing in Singapore but also promoting the importance of information searching and discernment,” said  Chloe Neo, Joint Managing Partner, OMD Singapore. “Singapore is the first country outside of the United States to promote Information Literacy on a national scale and we are proud to be part of this momentous project. OMD will focus on driving business outcomes for NLB rather than just media deliverables, through service excellence and creative thinking, which will further get people to start thinking about the information they receive every day and its sources. It is a great honour to be established with such a brand and we look forward to continue the journey with NLB.”