Manifesto ads: worthwhile exercise, or spawn of the devil?
November 17 2014, 8:31 am | | No Comments
By Simon Veksner
creative partner, DDB Sydney
The phrase ‘manifesto ad’ seems to make Creatives want to jump out of a window.
Even a brief that alludes to a Client wanting to discuss their values will have teams exploding with righteous rage: “For Christ’s sake, it sounds like they want a bloody manifesto ad!”
But is this type of ad unfairly maligned? READ ON…