Kenanga Holdings appoints Tribal Worldwide Malaysia to its social media business

Kenanga.jpgTribal Worldwide Malaysia has been named social media agency for K & N Kenanga Holdings Berhad and its subsidiary companies ("Kenanga Group").
While Kenanga's early success was based on its stock broking business, the country's largest independent investment bank now offers a myriad of investment options from unit trust, PRS, derivatives, Islamic banking to wealth management and online trading. Today, Kenanga is named the No.1 Retail Broker in Malaysia by Bursa Malaysia Berhad. Its move into social media was in line with its focus to increase its retail market presence - which also included a brand image refresh - through its first foray into Facebook.

"We were looking for an agency that could provide a strong and focused social direction for the Group. Tribal Worldwide Malaysia brought to the table a creative strategy complemented with an out-of-the-box approach. The ideas were fresh, vibrant, very focused and forward looking," explains Chuah Sze Phing, Head of Group Marketing & Communications at Kenanga Group.

On Tribal's approach, Lola Chin, General Manager of Tribal Worldwide Malaysia commented, "It is common for Malaysians (particularly the younger generation) to defer their savings and investments decisions. Coupled with the recent increase in essential goods and utilities, financial planning will be even more crucial. Together with Kenanga, we believe this is an opportunity for us to educate the younger generation and to encourage early financial planning."

Tribal was tasked to set up and manage Kenanga's Facebook Page. Tribal will also work closely with Kenanga to develop several digital campaigns and extend its digital reach beyond Facebook, with the aim of capturing the retail audience and to encourage early financial planning.

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