JWT celebrates 150 years with a beer

JWTbeer_1.jpgJ.Walter Thompson Brazil could not have chosen a better way to celebrate its 150th anniversary and its 85 years of operations in Brazil. Few agencies have the luxury of commemorating this mark, and the beer should match the occasion. The agency decided to create its own brew and celebrate this special moment with J.Walter Thompson Beer.

A wheat beer with a recipe that includes a classic clover and banana aroma, J.Walter Thompson Beer also has intense notes of coriander and orange, adding a citrus zing that refreshes the palate and makes it a perfect brew for the Brazilian climate. The great packaging design was also developed by J.Walter Thompson.

VIEW THE SPOT
JWTbeer_2.jpg"We have worked toward promoting the strength of a company that for 150 years worldwide and 85 years in Brazil has been constantly innovating and introducing practices that have set a benchmark in the industry", points out Ezra Geld, the agency's CEO in Brazil. He adds that the release of J.Walter Thompson Beer is just one of the many initiatives to celebrate such special occasions.

Brewed during the last week of June, J.Walter Thompson Beer is an unfiltered brew that pours a cloudy yellow produced by its malts. Sedimentary yeast bits can be noticeable at the bottom of the bottle. And no head of foam for this one. Pouring it produces a dense creaminess. This refreshing wheat beer has the perfect balance between sweetness and bitterness. Here's a toast to the next 150 years!

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.