JWT Bangkok + Dentsu Tokyo score Gold in Branded Entertainment at London International Awards

Oriental Princess.jpgayrton_senna_soundofhonda.jpgAsia has scored 4 trophies in the prestigious Branded Content category at the London International Award.

Asia's haul included 2 Gold and 2 Bronze awards with both JWT Bangkok and Dentsu Inc Tokyo scoring the Golds.

JWT Bangkok was awarded Gold for their Oriental Princess "Secrets" campaign in the Branded Webisodes / Online Content category and Dentsu Tokyo's consistant multi-award winner "Sound of Honda / Ayrton Senna 1989" for Honda Internavi won in the Branded Experiential/Live Events category.

Ogilvy & Mather Singapore's Comfort "The day I visited my Son - A true Story" won a Bronze trophy, as did Postvisual Korea's Nike "Run the City".

Astronaut.jpgIn total there were 11 Gold trophies and 10 Silver trophies handed out in the Branded Entertainment category. No Grand Prix award was awarded.

The Branded Entertainment jury was headed by Jimmy Smith, Chairman/CCO at Amusement Park Entertainment, USA. Also on the jury were Raphael Aflalo, CEO/co-founder of My Love Affair, Paris; Mel Clements, vice-president - branded entertainment, Fox Digital Studio, NYC; Jesse Coulter, co-CCO - marketing, Creative Artists Agency, LA; Lizie Gower, MD/founder, Academy Films, London; Jonathan Ker, CEO/partner, Great Guns, West Hollywood; and Wil Mozell, GM, Microsift - Xbox, Vancouver.


All LIA categories were judged early October over a week period in Las Vegas at The Encore Hotel.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.