JWT Bangkok + Dentsu Tokyo score Gold in Branded Entertainment at London International Awards
Asia has scored 4 trophies in the prestigious Branded Content category at the London International Award.
Asia’s haul included 2 Gold and 2 Bronze awards with both JWT Bangkok and Dentsu Inc Tokyo scoring the Golds.
JWT Bangkok was awarded Gold for their Oriental Princess “Secrets” campaign in the Branded Webisodes / Online Content category and Dentsu Tokyo’s consistant multi-award winner “Sound of Honda / Ayrton Senna 1989” for Honda Internavi won in the Branded Experiential/Live Events category.
Ogilvy & Mather Singapore’s Comfort “The day I visited my Son – A true Story” won a Bronze trophy, as did Postvisual Korea’s Nike “Run the City”.
In total there were 11 Gold trophies and 10 Silver trophies handed out in the Branded Entertainment category. No Grand Prix award was awarded.
The Branded Entertainment jury was headed by Jimmy Smith, Chairman/CCO at Amusement Park Entertainment, USA. Also on the jury were Raphael Aflalo, CEO/co-founder of My Love Affair, Paris; Mel Clements, vice-president – branded entertainment, Fox Digital Studio, NYC; Jesse Coulter, co-CCO – marketing, Creative Artists Agency, LA; Lizie Gower, MD/founder, Academy Films, London; Jonathan Ker, CEO/partner, Great Guns, West Hollywood; and Wil Mozell, GM, Microsift – Xbox, Vancouver.
All LIA categories were judged early October over a week period in Las Vegas at The Encore Hotel.