Thai people take center stage in latest campaign via Leo Burnett for Tourism Authority of Thailand

Thailand 1.jpgIn the latest global campaign for Tourism Authority of Thailand (TAT) developed by Leo Burnett, the unique ways of the Thai people takes center stage. The campaign "It Begins with the People" builds on the "Amazing Thailand" core brand to promote Thailand tourism globally.

Thailand 2.jpgFaced with falling numbers in repeat visitors over the past few years and strong competition from other markets in the region, Thailand needed to remind visitors of what made them fall in love with the country beyond the famous sights and attractions. TAT's studies show that the one thing that Thailand has always stand head and shoulders above its keenest competitors is its hospitality and excellent service. And at the heart of this is the uniqueness of the Thai people and their way of life that makes visitors' experience to Thailand 'amazing' and memorable.

Thailand 3.jpgThe "It Begins with the People" campaign taps into this insight to bring to life what makes Thailand special and remind visitors of their unique Thai experience.

Five versions of print advertisements will also be adapted for different markets globally (pictured below).

Leo Burnett Thailand is the original creator of the "Amazing Thailand" branding to promote
Thailand in the international markets back in 1998.

Credits - Chief Creative Officer: Sompat Trisadikun. Deputy ECD: Keeratie Chaimungkalo. Creative Group Head: Pipat Uraporn. Art Director: Putthikon Saeamad Copy Writer: Prathan Udomsubvong. Agency Producer: Sompetch Nuntasinlapachai. Production House: Mucky-muck.  Production House Producer: Pavita Phavichitr. Film Director: Anupap Pongnametta. Account Management: Samira Thancharoenkit (Account ManagementDirector), Apiporn Kunakorn  Account Manager), Pimsorn Chanpa (Account Executive).

AW-TAT Street Food Horizon-01.jpgAW-TAT Boxing Horizon-01.jpgAW-Golf (Horizontal).jpg

AW-TAT Lotus N-Horizon-01-1.jpg
AW-TAT Honeymoon Horizon-01.jpg


florence Yeoh said:

Amazing Thailand? Amazing tvc.
Frm: Malaysia

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