View all the best work handed out last week at the gala 2014 Malaysian Kancil Awards presentation

KFC_Burger.jpgKFC_French-Fries.jpgThe Malaysian ad industry's top awards show, The Kancils, was held on Friday night in Kuala Lumpur. Here Campaign Brief Asia highlights some of the most awarded winning work from the show.

In total 41 Golds were handed out with BBDO Proximity Malaysia taking home the major haul of 19 Golds - 14 of which were for KFC's "So Good" campaign (pictured above). The agency's other Gold awards were Levi Strauss' "Project Waterless" (4 Golds) and Mars Foods Malaysia's "Pitch Purrfect" (1 Gold). 

KFC "So Good" won gold in the Press Advertising (2 x Single and 1 x campaign), Outdoor Advertising (Billboards and Street Furniture x 2, Posters x 2, and one for campaign), Design (Open Single x 2 and Open Campaign) and Crafts for Press, Outdoor, Direct Design categories (Illustration and two for Art Direction).
Levi Strauss' "Project Waterless" picked up its four Golds in the Cyber (Use of Social Media), Promo and Activation (Use of Promotional Stunts/Live Advertising + Use of Digital & Social) and Integrated categories.

Pitch Purrfect.jpgMars Foods Malaysia's "Pitch Purrfect" for Sheba Cat Food won gold for Cyber (Use of Social Media).

Ogilvy & Mather Malaysia also had a big night at the Kancils, walking away with 8 Gold awards.

The agency won Gold in the Press Advertising Single and Outdoor Posters category for Mattel Southeast Asia's Barbie "Dentist" print execution (pictured below).

Twisted Football.jpgOgilvy's campaign for Nestle's "Twisted Football" picked up 5 Golds in total with 2 in Cyber for Use of Social Media and Integrated Digital Campaigns, 2 in Promo & Activation (Use of Promotional Stunts/Live Advertising + Use of Digital & Social) and one Gold in the Integrated & Rebel/Innovation categories.

Y&R Malaysia collected 6 Gold Awards. Their first was in the Design category for Packaging for the Campbell Soup's "Cans of Positivity" design work.

Colgate_CavitiesAttack.jpgColgate_GoodFood.jpgY&R scored 4 Golds in the Crafts for Press, Outdoor Direct and Design categories - 2 for Illustration and 2 for Art Direction for their Colgate Palmolive's "Good Food vs Bad Food" and "Cavities Attack at Night" campaign that ran in Myanmar but was created by the Malaysian office (pictured left). The concept realised an opportunity to use Colgate's fast growing distribution network to provide schools in Myanmar with educational resources. A series of posters in traditional Burmese illustration styles were created using a combination of native folk art, local insight and oral care truths.

8 lives.jpgY&R also picked up a Gold in the Direct category for National Transplant Resource Centre's "8 Lives". The direct mail piece shows the goodness organ donation brings, by letting the fortunate people who received organ transplants tell their heart-warming, life-changing stories to our audience. When opened, this leaflet stretches and reveals 8 different persons, reflecting how one organ donor can change the life stories of 8 different people.

Lunch Communications Malaysia picked up two Golds for their "Hug Mountain Terrain" for Goodyear Tyres in the Outdoor category for Billboards & Street Furniture and Posters (pictured below).

cardvertising.jpgDentsu Utama were awarded 3 Golds for Hope & Solace's "Cardvertising" in the Direct and Promo & Activation categories and one gold for BookXcess Bookstores's "BookXcess - Message Alert Bookmark" in the Mobile category.

McCann Erickson also pick up a gold in the Mobile category for the People of Malaysia's "Minute of Silence.

There was only one Gold awarded in the Film Craft Category to Directors Think Tank for Unilever's "Sunlight Pig". The spot also won Silver in Film. There was also one gold awarded in the Vernacular Chinese Language category for Best Copy Single for Rozel Cooperation's "It's An Art" from Astro Radio.

There were 6 Silver awards handed out in the Film category:

Ogilvy & Mather Malaysia for their Malaysian Airlines "Journeys" spot. It also won a Silver in Film Craft.

BBDO Proximity won 3 Silvers for their Wrigley Spearmint Gum campaign. "Botox" won a Single Silver and the agency also won Silver for the "Late Date" spot from the same campaign. The campaign then was also awarded Silver.

BBDO Proximity also scored Silver for their U Mobile brand "Get Closer Malaysia" campaign. The "Irfan" single spot from the campaign also picked up Silver.

Dentsu Utama won Silver for Medical Practitioners Coalition Association of Malaysia Anti-Smoking Awareness "3 Times More" spot.


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6 Comments

You are what you eat said:

Kids with junk food shaped mouths....apart from the judges, does anyone else find this uncomfortable?

Why said:

Why Malaysia advertising getting so bad...

Bums said:

The judges must come from the stone ages. Haven't they heard of bumvertising?
3 golds for that? Someone tell the guys at bumvertising cause it's trademarked.

http://www.bumvertising.com/

What's idea? said:

What's the idea? Mostly the works are just crafted nicely but without idea...

the bar said:

41 Golds is the most ever awarded...so that means standards have gone up - oh wait a minute...

Observer said:

Which is the original? Both the scripts seem so matchy-matchy.

BookXcess
https://www.youtube.com/watch?v=tanqyj_VwLI

Penguin Books
http://adsoftheworld.com/media/ambient/penguin_books_tweet_for_a_read

Pure coincidence?

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