BBDO Proximity Malaysia wins Agency of the Year + the Golden Kancil at 2014 Kancil Awards

BBDO Malaysia_Kancils.jpgBBDO Proximity Malaysia has emerged as the biggest winner at the Malaysian Kancil Awards. The Kancils are the country's leading creative advertising competition. BBDO Proximity Malaysia scored 1,009 points, topping the first runner-up, Ogilvy Malaysia with 814 points at the show, held on Friday night in Kuala Lumpur.

With 19 Gold, 28 Silver, 16 Bronze, and 17 Merit awards (pictured below), BBDO easily raced to the top as Agency of The Year. For the second consecutive year, BBDO also won the Golden Kancil for its "So Good" campaign for KFC (see bottom of this story). The client, KFC, was also named Advertiser of the Year. Auston Low from BBDO also won the Young Creative award. The Gold award in the Kancil Student category was won by The One Academy of Communication design for its KFC campaign titled "A bucket full of surprise".
This year's Kancil Awards, themed "Great ideas never die", drew 1,825 entries, an increase of 21 percent in the number of entries received compared to last year.  

BBDO_KancilTrophies.jpg"This is certainly an encouraging sign that the advertising industry continues to push the creative boundaries to meet and exceed expectations," said Dato' Johnny Mun, President of the Association of Accredited Advertising Agents Malaysia (4As).

Mun added that the advertising industry must brace itself to work even harder with the implementation of the goods and services tax (GST). "We must not only play well, but score to win the hearts and loyalty of consumers. The real our real bosses."

DatukVincentLee.jpgTan Sri Vincent Lee, the honorary life president of the 4As and founder of advertising agency Naga DDB, was inducted into the 4As Hall of Fame. Lee (pictured right) served as 4As president from 2005 - 2011.

The Chairman's Award was presented to Datuk Dr. Wong Lai Sum, CEO of Malaysia External Trade Development Corp (MATRADE) and Dato Rohana Rozhan, CEO of Astro Malaysia Holdings. 

"We're working feverishly to raise our standards with a number of initiatives that we plan to introduce soon," said Mun. "One initiative is to have the prestigious Berlin School of Creativity adopt Kuala Lumpur as its ASEAN hub. Another project is the introduction of the Certification of Practice which will allow senior members of the advertising industry to be seated alongside our clients and take our rightful place in the boardrooms."

The Kancil Awards, organised by the Association of Accredited Advertising Agents of Malaysia (4As), covers outstanding creative work in film, radio, print, cyber, outdoor, craft, design, direct, and mobile categories.

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KFC_Drumstick.jpgKFC_French-Fries.jpg

5 Comments

NoScams said:

That's the grand prix? Typical of Malaysia.

NoShit said:

you must be sherlock! (referring to earlier comment)

Curious said:

2014 Kancil's theme is Great ideas never die and I agree it never die. An idea from Burger King in 2008 still works and now used for KFC.

http://www.adforum.com/award/showcase/6650252/2008/ad/12661559

Speechless! said:

I hate to be the creators of the other Grand Prix contenders!
You were robbed!

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