Asia dominates with 9 Golds, 2 Silver and 12 bronze trophies in the Design category at LIA

MOTHER BOOK.jpgAsia's haul of 9 gold statues in the Design category at the London International Awards was dominated by Japan with 6 of them.

The Dentsu Network collected four golds and Hakuhodo collected two. Red Fuse Communications Hong Kong received two Golds and Ogilvy Beijing, one Gold.

Dentsu Chubu won two Golds for Editorial Design and Art Direction, both for "Mother Book" which also won a bronze award. Dentsu Tokyo won a Gold in Experiential Marketing for the multi award winning "Sound of Honda/Ayrton Senna 1989" and a Gold for their poster campaign for "Iron Mind".
Thumbnail image for WWD CITYSCAPE 1.jpgBoth Hakuhodo Japan's gold wins were for their "Cityscape Campaign" and both Red Fuse Communications' golds were for Colgate Dental Creme, which also won a silver award. Ogilvy Beijing won a gold and a silver for the Center for Psychological Research Shenyang - Weapons.

Hakuhodo Japan and Ogilvy Beijing were the only two Asian agencies to win a silver award, however 12 bronze trophies went to Asian agencies and 8 reached finalists status.

Joanina Pastoll, Head of Creative, Lowe Cross Colours Johannesburg lead the Design category aided by jury members: Brian Collins Founder/Chief Creative Officer, Collins New York, Stewart Devlin, Chief Creative Officer, Red Peak New York, Akiko Kirimoto, Art Director, Suntory Business Expart Limited Tokyo, Marten Knutsson, Executive Creative Director Family Business Stockholm, Cassio Moron, Head of Design, Loducca São Paulo and Alexander Schill, Worldwide CCO/Partner, serviceplan Group Munich.

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