A wonderland of scent for Twinings Tea comes to Japan via a Saatchi & Saatchi collaboration
Saatchi & Saatchi Fallon Tokyo and Saatchi & Saatchi Italy have produced a campaign for Twinings that acknowledges the appeal that scent has with Japanese tea drinkers. Based on an idea from its sister agency, Saatchi & Saatchi Italy, the dreamlike commercial showcases the world of Twinings in a setting reminiscent of Lewis Caroll’s “Alice In Wonderland’. However, unlike its Italian counterpart which focuses on Twinings as a ‘Wonderland of Tastes’, SSF Tokyo customised a film for the Japanese market to highlight the brand as a ‘Wonderland of Scents’.
“The co-production in this campaign is a great example of how Saatchi & Saatchi is able to leverage the global strengths of our Network,” said Phillip Rubel, CEO of Saatchi & Saatchi Fallon Tokyo. “Both agencies were able to collaborate to produce two films for our client – one perfectly suited for the taste oriented Italian market and another that appeals to scent influenced Japanese consumers.”
Credits – Executive Creative Director Agostino Toscana. Creative Director: Alessandro Orlandi. ClienCreative Director/Copywriter: Paola Rolli. Client Creative Director Art Director: Paolo Montanari. Art Director: Mattia Anelli. Head of TV: Raffaella Scarpetti. Producer: Silvana Gabelli. Team Account: Carola Canossi, Chiara Mariotti. Team Planners: Francesco Buschi, Bruna Diez. Production Company: Filmmaster Productions: Director: Federico Brugia. Music: Shelly Fraley.