ZenithOptimedia wins Indiahomes.com business

ZenithOptimedia India has won the media business for Indiahomes.com after a selection process that involved a multi-agency pitch. This mandate covers all aspects of the company’s media planning and buying, and will include digital duties as well.

Indiahomes.com is India’s multi-award winning and leading Property Advisory Company. Indiahomes.com has also finalised its new positioning, “Aap Ke Saath”, and is in the process of rolling out its multi-media campaign. With the new positioning and partnership with ZenithOptimedia, it is all set to take on the online real-estate category, which has seen increased levels of intensity with several brands becoming active in the media.

Commenting on the business win, Anupriya Acharya, Group CEO, ZenithOptimedia said, “The proposition of professional property advisors fills a crying need and we are excited to be the communication partner of a company that is introducing this big change in the Indian market. It represents a big opportunity. We are looking forward to creating innovative solutions for Indiahomes.com.”

Himanshu Arora, VP – Marketing, Indiahomes.com added, “We needed a partner who has a deep understanding of consumers and their ever-evolving relationship with media. ZenithOptimedia impressed us with their strategic framework and ability to execute with speed and accuracy.”