TBWA Sri Lanka’s new radio campaign for Spark Electric Cars sets the scene of change
October 21 2014, 12:47 pm | | No Comments
By default, humans doubt and therefore, reject the unfamiliar. Sri Lankans are creatures of habit and trust only fuel cars, as that is what they are used to driving. They are sceptical of the concept of an electric car, deeming it too strange and futuristic. Too unbelievable to be considered feasible.