TBWA Sri Lanka enlists a copywriter to write stories about Maliban real cheese biscuits
October 13 2014, 9:59 am | | No Comments
The local market in Sri Lanka is cluttered with a variety of cheese biscuits. Every player in the market is trying to outdo each other with a claim that is unheard of about cheese, which results in the local consumer being unsure of what to believe in. Maliban, the last player to enter the cheese biscuit market has an upper hand as they are the only manufacturer which makes biscuits with real cheese, however they did not want to add anymore confusion to the existing clutter in the consumer’s mind. TBWA Sri Lanka has created a radio campaign to get this point across.