TBWA Singapore gains 4 shortlists in Radio + Audio categories at the London International Awards judging: JWT Bangkok + Ace Saatchi & Saatchi Manila also make the cut

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LiaRadioPresident_Jo.jpgTBWA Singapore’s Energizer Lithium radio campaign has four shortlists in the Radio + Audio category at the London International Awards, whose judging concluded on Saturday at the Encore Hotel in Las Vegas. The campaign is shortlisted individually for all 3 spots (Breakfast; Kids; Cat) and as a campaign.

In total six entries from Asia made the cut at the shortlist stage – with JWT Bangkok’s Muang Thai Insurance “CD” and Ace Saatchi & Saatchi Manila’s Pampers “ZZZ Radio” also making it through to the statue round.

Ten entries from Australia are included on the shortlist.

Leading the Australian pack is Flagstaff Studios, Melbourne with four finalists including two for M&Ms ‘Argument’ in the Confection/Snacks category and two for TAC ‘Cutout’ in the Public Service/Social Welfare category and in Sound Design. Eardrum, Sydney has scored two finalists, both for ABC Classic FM ‘DNA Music’ in the Idents category and the Innovative Use of Radio & Audio category.

Scoring one apiece is GPY&R, Brisbane for Anti-Drink Driving ‘Radio Breathalyser’ in Public Service/Social Welfare and Leo Burnett, Sydney for S-Drive ‘Ballet, Dad and Meeting’ in the Public Services/Social Welfare Campaign category.

Leading the Radio & Audio jury was Jo McCrostie, creative director, Global Radio, London (pictured).

The jury: Ralph van Dijk, founding creative director Eardrum, Sydney; Tom Eymundson, CEO, Pirate Group, Toronto; Chris Smith, group executive creative director, The Richards Group, Dallas and Stefan Wübbe, chief creative officer, Kolle Rebbe, Hamburg.

VIEW THE SHORTLIST – LIA Radio Shortlist 2014_Oct_12.xlsx