Stabilo highlights Judas’ betrayal of Jesus in an intricate print ad created by Cheil Hong Kong

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JUDAS.jpgCheil Hong Kong dramatizes the benefit of Stabilo highlighter pens in a fresh way. Instead of highlighting a specific section of text, the entire Bible is translated onto one single page, visually.

Each and every story was intricately illustrated to form one incredibly detailed poster. One single story of Judas betraying Jesus is then highlighted to show how a good highlighter pen can be used to draw attention to just one specific section within the Bible.

Credits – Executive Creative Directors: Shi Ping Ong, Paul Chan. Art Directors: Shi Ping Ong, Fai Leung, Ivan Au. Copywriter: Paul Chan. Creative Director/Copywriter: Wilson Ang.