Specsavers unveils new spots in ‘Should’ve gone to Specsavers’ campaign via cummins&partners

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Screen Shot 2014-10-28 at 1.42.20 pm.jpgAustralia – Specsavers Australia and recently appointed agency cummins&partners Melbourne are set to launch two new commercials in the long-running and much-loved global ‘Should’ve gone to Specsavers’ campaign.

 

The spots highlight the pitfalls of having poor eyesight during the summer holiday period.

Screen Shot 2014-10-28 at 1.42.37 pm.jpgThe integrated campaign also features radio, digital, plus in-store promotions throughout summer.

 

Says Jim Ingram, co-executive creative director, cummins&partners: “It’s an honour to contribute to such a successful global platform, we’re extremely proud of this work.”

 

Client: Specsavers Australia.

Marketing Director Australia/New Zealand: Stewart Roussel

Head of National Marketing: Liz Attia

Specsavers Creative Director: Graham Daldry

 

Creative: cummins&partners

Executive Creative Director: Jim Ingram

Executive Creative Director: Ben Couzens

Copywriter: Chris Ellis

Art Director: Aaron Lipson

Chief Strategic Officer: Adam Ferrier

Client Services Director: Ben Epstein

Account Director: Andrea Perkins

Agency Producer: Naomi Nienaber

 

Production: Plaza Films

Director: Nicholas Reynolds

Executive Producer: Peter Masterton

Producer: Cathy Rechichi

DOP: Ben Shirley

Editor: Peter Whitmore @ The Editors

Post Production & VFX: Hugh Seville @ Little Big Man

Animation: Steven Anderson @Finland Film

Colourist: Daniel Stonehouse @ Crayon

Music: Song Zu