“Sound of Honda/Aryton Senna 1989” shortlisted in Integrated at London International Awards

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Fotor0101363359.jpgDentsu Inc Tokyo’s “Sound of Honda/Aryton Senna 1989” is Asia’s only entry to make the cut at the shortlist stage in the prestigious London International Awards Integration category.

Australia fared better with 3 of the total number of 24 shortlists.

McCann Melbourne has been shortlisted for Macquarie Dictionary ‘Phubbing’, DDB Melbourne has been shortlisted for Anzac Appeal ‘Minute of Silence’ and Whybin\TBWA Melbourne has been shortlisted for ANZ ‘GAYTMs’.

The shortlist contains some amazing work including the Harvey Nichols “Sorry I Spent it on Myself” campaign, the Brazilian Association of Organ Transplantation “Bentley Burial” and Volvo Trucks “Live Test Series” Integrated campaign.

The Integration jury was lead by Amir Kassaei, worldwide CCO, DDB Worldwide, New York.

The jurors: Gaston Bigio, founder/regional CD Ogilvy Latina, David, Buenos Aires; Michael Canning, executive creative director, Leo Burnett New York, New York; Steve Coll, executive creative director, Droga5, Sydney; Noel Cottrell, chief creative officer, Fitzgerald+CO, Atlanta; Ari Halper, executive creative director, GREY New York, New York; Hadas Liwer, executive creative director, What If, Petah Tikva; Zak Mroueh, chief creative officer/founder, Zulu Alpha Kilo, Toronto and Malcolm Poynton, chief creative officer – Europe, SapientNitro, London.