Red Brand Builders Vietnam joins forces with digital agency Edge Asia led by Chris Elkin

October 8 2014, 10:31 am | BY Lynchy | No Comments

Edge_Vietnam_team_picture_.jpgVietnam-based agency Red Brand Builders is to join South East Asia’s digital agency Edge Asia.

Founded by in 2004 by Marc Gough of So Branding in Melbourne, Red Brand Builders is Vietnam’s leading branding consultancy and marketing agency with clients including Kimberly Clark, Unilever, Big C, Nestle, Masan and Vinamilk.

After joining Edge Asia, Red Brand Builders Managing Director Chris Elkin will lead Edge Asia’s Vietnam business. Elkin is an industry veteran who brings a proven track record in managing large multidisciplinary teams delivering sophisticated integrated marketing and digital solutions for leading clients, and having lived in Asia for 15 years and Vietnam for 10 years Elkin has deep insights into the region and its nuances.

Commenting on the investment, Edge Asia Chief Executive Officer, Patrick Looram said, “Our goal for bringing Red Brand Builders into the Edge Asia network is to accelerate our already strong business in Vietnam. Our strategy across the region has always been to join forces with successful and established ‘on the ground’ businesses like Red Brand Builders and then leverage our scale and expertise to help them grow even faster.

“The completion of this partnership significantly strengthens our offer to clients in South East Asia and particularly in Vietnam. To date, Red Brand Builders has been highly successful in growing its business and we believe the combination of its local market expertise with Edge Asia and STW’s regional reach and connections will drive even stronger growth in the future.

Elkin added, “This provides an excellent opportunity for all of our team to become part of one of South East Asia’s leading regional agency networks, Edge Asia. It will allow us to offer broader and stronger capabilities to our clients. It also gives us the opportunity to work alongside our Edge Asia counterparts in other markets across the region, offering even greater breadth and depth of services to our clients.”