McCann Erickson Mumbai designs three board games to help travellers come back richer

McCann Erickson Mumbai’s campaign ‘come back richer’ depicts how travelling makes a person richer in experience, memories, learnings etc. To visually bring the idea to life, they designed 3 board games in 3d, showing 3 exciting destinations – Spain, Japan and Egypt. A 3d board game was the perfect visual depiction of this idea, since much like travelling, a person moves from place to place while playing a board game and stands to gain something and feels that thrill.

Credits – Chief Creative Officer: Prasoon Joshi. Executive Creative Directors: Raylin Valle, Akshay Kapnadak, Rahul Mathew. Senior Creative Director: Anshumani Khanna. Art Directors: Harshada Shinde, Soumen Nath. Copywriter: Anushree Chaitanya. Illustrator: Antoni Tudisco.