Lowe HK launches new EPS iDO thematic campaign to help their urban greening project
Lowe Hong Kong together with EPS have launched a new wave of their retail campaign, namely EPS iDO – Green Hero.
Raymond So, General Manager of EPS said, “EPS iDO has been a great success in the past, rejuvenating the brand and building a strong affiliation with our target audiences. However, we were facing a challenge on how to give a fresh look to the campaign as we know consumers are getting familiar with the EPS iDO campaign.” .
“We made a breakthrough by reversing the red and white colour that has been used in the past. In addition, consumers will be surprised that the shopping items are actually parts of the trees. The two ambassadors, Jan Lamb and Charlene Choi, also did a good job in the commercials, expressing the joy of green shopping by greening the city with EPS.” Emma Chan, Group Creative Director of Lowe Hong Kong said.
“The campaign concept is about shopping green for creating green heroes. The green hero concept has a double meaning – the tree planted in the city is our green hero and our consumers are also the green heroes when they use EPS because trees will be planted. This concept helps to remind consumers of the benefits of EPS’s urban greening project and also motivate EPS usage among consumers,” added Anna Sin, Group Account Director of Lowe Hong Kong.
The EPS iDO campaign is a commitment from EPS to make Hong Kong a better and greener city. Instead of the usual way of spending driven by personal Jetso, EPS extends the joy of shopping from beyond self to the greater community. No matter the amount of EPS spending, consumers are contributing to the EPS urban greening project.