Leo Burnett Manila launches playtime with Dad spot for McDonald’s McDelivery Service
Leo Burnett Manila has launched a 30-second TV spot “Playtime with Dad” for McDonald’s to highlight the relevance of the McDelivery service in the consumers’ everyday lives.
Speaking about the creative idea behind the spot, Raoul Panes, Chief Creative Officer, Leo Burnett Philippines said, “Our process began with the insight that some moments are just too precious to interrupt with cooking or going somewhere else for a meal. We dug deep into a lot of stories and this particular one about how a dad goes to any length to please his twins stood out. We wanted to bring a little fun twist to the heartwarming story of a dedicated dad spending quality time with his girls. A McDelivery moment juxtaposed with a macho dad with wings and a wand provided a nice exclamation point as the ending to the spot.”
Panes continued, “From the feedback we are receiving since it aired, there are a lot of loving “fairy dads” and grateful daughters and moms out there. In the Philippines, there are numerous single-parent households due to the common arrangement of one parent working overseas to support the family – the spot resonates with them as they see their homes in the story.”
Credits – Creative Team – Raoul Panes, Alvin Tecson, Spiro Barroga. Planners: Joy Santos, Cey Ponferrada. Client Servicing: Donny Dingcong, Judy Buenviaje, Maik Alturas, Chacha Salem. Media Agency: Starcom. Production House: Pabrika. Director: Joel Limchoc. Edit House: Underground Logic. Client – SVP Marketing: Margot Torres. Marketing Manager: Kring Lao. Marketing Team: Cholo Perreras, Ashley Santillan, Dea Santos.