Karishma Lintas India wins Paper Boat business

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GV Krishnan, Executive Director - South, Karishma Lintas.jpgKarishma Lintas Bangalore has won the creative mandate of Paper Boat. As its partner, Karishma Lintas will be responsible for providing creative insights and solutions to Paper Boat and will also chart out strategic recommendations, positioning and marketing of brand Paper Boat across various media.

On winning the account, GV Krishnan, Executive Director – South, Karishma Lintas (pictured) said, “We admire the vision and purpose of brand Paper Boat aspiring to reduce cynicism in society and to reaffirm faith in life. Through our creative solutions, we genuinely believe that we could win the heart of every Indian by emotionally connecting with his childhood memory and serving them a delicious traditional Indian drink to savour. We’ve had inspiring and transparent discussions with the founders of Paper Boat and are excited to create an awesome portfolio going ahead for Karishma Lintas.”

 

Sharing his thoughts on choosing Karishma Lintas as its creative partner, Neeraj Kakkar, CEO, Hector Beverages commented, “Design thinking is at the crux of Paper Boat and we believe that the same applies for Karishma Lintas. With a very clear mandate in mind, we decided to appoint Karishma Lintas as the creative agency for our brand. Backed by a strong team and their ideas we were very confident about our choice and the quality of delivery. Karishma Lintas understands our brand sensibilities and their work has been inspiring.”

Paper Boat was launched nationally in August 2013 and is among the fastest growing juice brands from the stable of Hector Beverages. Paper Boat started out with two variants – Jaljeera and Aamras, and has since expanded its lineup to include seven new flavours comprising Aamras, Jaljeera, Jamun, Kalakhatta, Aam Pana, Kokum, Imli Ka Amlana and Golgappe Ka Paani. Its latest offering includes traditionally brewed Tulsi Tea and Ginger and Lemon.