Havas Worldwide Siren sets up decidated lifestyle practice with an Uncommon Sense approach

Havas Worldwide Siren Singapore has released its adoption of “Uncommon Sense” to equip both existing and potential clients with brand new strategies in breaking through the clutter of today’s information.

The Uncommon Sense approach which is being adopted across the Havas Worldwide agencies in SE Asia will be integrated into Havas Siren’s creative process, bolstering its specialist position as a content-led solutions agency within the group. The agency is taking a much bolder step in focusing on high-level communication strategies by questioning assumptions and collectively using consumer insights, business intelligence and cultural trends to achieve branding and

marketing objectives.

“The days of ‘the usual’ PR practices and placing mediocre editorial stories are over,” says Karen Flynn, Managing Director, Havas Worldwide Siren. “Brands are faced with a much more challenging task to find their defining purpose and relate to their customers; and we have data on our side to create more meaningful editorial solutions”.

Using the new Uncommon Sense approach in recent months, the agency has bagged some new wins across multiple sectors – a clear indication that it makes a difference in the creative output for clients’ solutions.

On the back of the wins and the potential in the market, Havas Worldwide Siren is establishing a new Lifestyle Brands practice, which will be helmed by seasoned PR practitioner Vetri Mayandi (pictured above). Mayandi brings more than 10 years’ experience in handling global consumer brands and as Regional Director he will pursue opportunities across the region.