Grey Group India picks up Reach Mobile account

Grey Group India has won the creative duties of Reach Mobile, part of the US Rashmi Group of Companies, who are mainly the manufacturers of cement, steel pipes, TMT bars, mobile handsets and offer services in the B2B e-commerce category.

Sunil Patwari, Managing Director & Vice Chairman, Reach Mobile said, “Out of several top agencies of India, we have selected Grey based on their category understanding, we wish to be among the top handset players of the nation in due course”.

The mobile handsets have been introduced in the category of smart phones and feature phones in India, through the brand Reach Mobile. The smart phones are designed and developed with the Indian youth factor in mind. Mapping out the right strategy for the target audience, Reach Mobile plans to launch innovative handsets in the near future.

Head of Client Servicing team, Grey Kolkata, Projit Sarkar said, “Our strategy and creative edge in understanding the category and connecting with the youth helped us to win this business. We intend to deepen the connection of Reach Mobile through youth via our effective communication solutions”.