Edge Asia appoints digital veteran Ferdinand Gutierrez to lead their Thailand agency

Edge Asia, part of Australia’s STW Communications Group, has appointed Ferdinand (Ferdi) Gutierrez as its new Managing Director for Thailand.

Gutierrez (pictured) has an impressive and distinguished track record in the digital industry, having previously lead client engagements for Coca-Cola, Unilever, IBM, and Mastercard,at Ogilvy, McCann and Mindshare in assignments across South East Asia over the past 14 years.

“We are excited to have an executive of Ferdi’s calibre lead our business in Thailand,” said Patrick Looram, Edge Asia Group CEO. “The digital advertising market in Thailand is growing tremendously – and not just in the dollars spent online. Our clients now regard digital as an indispensable part of their marketing mix and are no longer interested in simply building a website, making fragmented online media buys or adding a Facebook brand page as an afterthought. Ferdi’s experience in developing and leading digitally-led integrated marketing strategies is what our clients are asking for every day and we look forward to his leadership inside and outside the agency.”

Edge Asia/Thailand is already Thailand’s largest full service digital agency after achieving extraordinary growth over the past four years. This growth was driven by the agency’s strong credentials across each digital discipline including strategy, media, production and content (social) media. With such a strong functional foundation, Edge Asial/Thailand is in a great position to establish itself as the trusted digital advisor to brand owners who are now placing digital communications at the core of their marketing plans.

Gutierrez added, “I look forward to directing the passion and expertise of this team towards making our clients the true leaders in marketing in the digital age across South East Asia. My first objective is to ensure that all our team and capabilities are completely aligned to this goal.”

Edge Asial/Thailand’s current Managing Director, Nam Do has been promoted to Group Head of Media, South East Asia. He will continue to manage the media business in Thailand and also Edge Asia’s media business in Vietnam, Malaysia and Indonesia. Do said, “We built the Edge Asia/Thailand business first with a digital media offering. Along the way we learned that closely aligning media with strategy and other digital assets provides a powerful offering for our clients and their brands.  Our clients demand a complete end to end digital solution today and this is just as true across the rest of the region as it is in Thailand.  I look forward to bringing what we have learned here in Thailand to other markets in SE Asia.”