DDB Mudra West Mumbai wins Hindi movie channels Sony Max and Max 2 business

DDB Mudra West has won the creative duties for India’s leading Hindi movie channels – Sony’s Max and Sony Max 2, following a competitive multi-agency pitch. The account will be handled out of DDB Mudra West’s Mumbai office.

It is an exciting time for DDB Mudra West with Sony Max and Max 2 being added to its kitty. With their quality content and interesting packaging, both the channels have established a distinct brand positioning for themselves in the market as well as in the minds of the audience. Their unique and out of the box brand communication has further helped to strengthen their leading position.

Commenting on the partnership, Vaishali Sharma, VP – Marketing & Communications, Max and Max2 said, “With the ever changing business environment, it is important to continuously reinvent and innovate as a market leader. We are happy to have DDB Mudra as our new agency on board and look forward to working with them. We are confident that they will provide us with a fresh perspective for our campaigns and will enable us to scale new heights.”

Rajiv Sabnis, executive director and president, DDB Mudra Group added, “Sony Max recognises and fuels the obsession that viewers have about Bollywood and Cricket. The Max brand has been firmly established as the original bollywood channel. With IPL, Max has added a further layer of cricket entertainment. The DDB Mudra mandate is to make a strong emotional connection between the channel and its viewers and seamlessly integrate it into their lives. Obsession being the bridge that joins the two and takes the relationship to the next level. We look forward to this exciting partnership.”