Crystal Chan joins Razorfish Shanghai as vice president of media for the Asia Pacific region

Razorfish has appointed Crystal Chan as its new Vice President of Media for APAC, based in the Shanghai office.

In her new role, Chan (pictured) will be integral for strengthening the spectrum of the agency’s digital solutions across the Asia region, ensuring that integrated consumer experiences deliver performance objectives throughout the entire marketing ecosystem.

“Razorfish is at the confluence of Technology, Creativity and Media. It was important to expand our capability throughout APAC and starting with China, as it is probably the most advanced market for consumer behavior on social commerce platforms. Our objective is not to offer the full spectrum of media services, but to focus on performance media,” said Vincent Digonnet, Executive Chairman of Razorfish APAC.

“We needed a creative thinker who is comfortable with connecting consumers to messaging, no matter where they are. We are happy to welcome a talent such as Crystal into this new role, working alongside our retail and social media teams to drive our 360-degree ‘start-to-cart’ marketing strategy.”

Chan has been delivering digital performance solutions for clients in Asia over the last decade, including roles as digital planning director at Neo@Ogilvy, digital director and head of search at Omnicom/PHD, and digital operations partner at Mindshare. Most recently, she acted as General Manager for iProspect China, where she handled full performance marketing projects for clients, including search, e-commerce, affiliate marketing, programmatic media buys and paid social.

“Razorfish’s media practice is fully integrated into all other aspects of its business, helping clients tackle this new era of marketing with a data and performance-centric approach,” said Chan. “I am excited to support Razorfish clients across Asia in delivering comprehensive, strategic solutions.”