Cheil OpenTide Beijing bolsters creation by hiring Tommy Liou as executive creative partner

Cheil Opentide has appointed Tommy Liou as Executive Creative Partner (ECP) in the Beijing Creation Team reporting to Peter Shen, the Chief Creative Officer (CCO) of Cheil Opentide China.

The appointment of Liou (pictured) will lead to a more comprehensive strategy for digital creation in Cheil OpenTide.

Liou has 15 years advertising experience in both traditional and digital creation with Beijing Dentsu, Isobar and BBDO. He’s especially experienced in serving China’s local and international brands. When e-commerce first began to popularize, Liou provided an idea for Yahoo! Taiwan kimo customer development as “With everything, sell everything, nothing feels strange” which was selected as the Golden Sentence in Taiwan and has been used ever since.

On the appointment Shen said, “What we are striving for is how to use digital techniques and tools to move customers with non-media contacts. This also what Tommy’s good at–creative methods with innovative techniques and pure meanings. Tommy’s join can accelerate the speed of achieving this goal.”