Cheil Hong Kong and Samsung play memory match to promote the superior new Tab S
October 9 2014, 12:15 pm | | No Comments
The Samsung Tab S is the first and only tablet with superior Amoled technology and the best way to prove it was a simple side-by-side comparison but, direct comparison is against advertising regulations in Hong Kong.
Cheil Hong Kong disguised the comparison in the form of a game. A digital version of Memory Match was repackaged in the form of a QR Code Wall. A promoter would scan a QR code and show the display on their screen. Users had to use their phones or old tablets to do the same. The first person to match all 30 pairs won a new Tab S.