Biz Sciences Bangalore launches first mobile affinity marketing program Pointize

Bangalore based Biz Sciences, a mobile CRM, and affinity marketing solutions provider, has launched a mobile first affinity marketing platform – Pointize.

Pointize, helps retailers and service providers, market their products and services to customers of other large partner brands’ proprietary customer database. Pointize provides a state of the art cloud based technology platform that enable multiple white labeled mobile and web apps to leverage the numerous marketing capabilities of the platform.

“At Biz Sciences we believe that technology is bringing a paradigm shift in how marketers acquire and retain customers”. Pointize can add value in many ways to audiences and also tap into growth markets for enhancing ROI on marketing spends,” said Sri Raghavan, Founder and CEO of Biz Sciences.

With over a billion registered SIM cards in the country and the phenomenal growth of smart phones, mobile based customer acquisition programs offer brand marketers a plethora of solutions and also the opportunity to tap into high growth markets, which in the past offered few options. With Pointize- marketers can create amongst others: A mobile store front and mobile POS , GPS enabled digital promotion coupons, Market their brand to proprietary and highly targeted databases.