Award winning director Iain Mackenzie signs with The Sweet Shop for global representation
The Sweet Shop has added world-renowned director Iain Mackenzie, ACS, to their roster of global talent. Highly-regarded across the industry for his nuanced, carefully observed spots, Mackenzie (pictured) has created a multitude of award winning pieces for such high-profile clients as Lexus, Mercedes, Sears, Campbell’s, Visa, DOW, Qantas, Chrysler and the Citigroup.
When asked about what drew him to The Sweet Shop, Mackenzie said, “The people. We took the time to get to know each other. Paul put me in touch with the management team and I could see how well they worked together across the world.”
A DOP as well as a director, MacKenzie has been hailed as a “brilliant visualist” by Australian Cinematographer Quarterly and named one of the “Top 20 Directors of All Time” by Campaign Brief. His hauntingly beautiful “less is more” aesthetic and reputation for tirelessly seeking out the perfect, emotionally charged image has lead to accolades from Cannes, Adfest, the London International Advertising Awards, and MADC among others.
Paul Prince, The Sweet Shop’s CEO/Founding Partner comments, “Iain is a legend. The quality of his work is so much bigger than what you can see on the screen. It’s in the DNA of everything he does; his tireless focus, his attention to detail, his warm interpersonal style. In short, he is a representative of everything we are and everything we strive to be at The Sweet Shop. We are proud he has chosen to become part of our team.”
“I’ve admired Iain’s work for many years,” adds Claire Davidson, Executive Producer of The Sweet Shop Asia/Mena. “His aestethic, his manner and his collaborative spirit are very well known amongst creatives across the industry and I am really looking forward to working with him in this region.”
Mackenzie’s signing is yet another example of The Sweet Shop’s ongoing commitment to high-end craft and storytelling.