Arcade Singapore boosts creative firepower with the appointment of 5 new creative directors

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Arcade 5 new CDs.jpgFollowing a period of huge growth Arcade, one of Asia’s fastest growing networks, has appointed five new Creative Directors.

James Keng Lim, Andrew Reznik, Lizi Hamer, Ross Fowler and Greg Rawson (pictured LtoR) will all be based in the Group’s Singapore headquarters.

Arcade, is a Singapore-based agency with offices in Shanghai, Tokyo, Jakarta and South Africa. They recently sold a minority stake to Publicis.

“With clients as diverse as Unilever, Google, McDonald’s, IKEA and Coca-Cola, we are very excited to see the unique perspective each Creative Director will bring to our game,” says co-founder and Group Executive Creative Director Mark Taylor.

“They are a fantastically diverse bunch: Cannes Lion laureate, Lizi Hamer was recently named in the ‘Top 20 Women to watch in Asia’, Andrew Reznik is a big brand leader with a wealth of International experience, James Keng Lim a complete all-rounder having worked across all media as well as run his own agency, Ross and Greg, an award winning team known for the diversity of their work; from online reality game shows to crowd-sourced web films. Combined, they have the creative power to really help shape the future of our clients’ brands,” Says co-founder and Group Executive Creative Director Gary Tranter

“They all have the Creative Entrepreneur DNA that we are looking for in our leaders,” said co-founder and Group Executive Creative Director Matt Cullen.

“Combined with our Group Executive Creative Directors Matt, Mark and Gary, the new intake means that as we grow our clients will continue to have direct access to the key people who do the work and can make brave decisions together,” says Nick Marrett, Group CEO. “It represents our ongoing commitment to creativity, keeping it at the heart of everything we do – servicing our clients’ needs with creative solutions across the board, in any channel.”