Arcade Jakarta wins Unilever’s Vaseline Men

Unilever has appointed Arcade Jakarta to its digital marketing duties for their Vaseline Men brand. The win, the result of a three-way pitch, is the latest in a series of achievements that has seen stellar growth for the agency with eight major brand wins since it opened earlier this year.

Tessa Mahendra Tamin, Unilever’s Country Media manager said, “Arcade once more demonstrated obvious passion, commitment and an insightful approach that put them ahead of the pack. It is energizing to work with an agency that regularly puts in the extra effort to make a difference. We’ve challenged Arcade to deliver new ground-breaking work for Vaseline Men in the digital space. And our experience with them tells us we’ll get it”.

Gary Caulfield, CEO of Arcade (pictured) added, “We are absolutely thrilled to be awarded with yet another great Unilever brand and an opportunity to create iconic work for the Indonesian market. We look forward to creating another great partnership now with the Vaseline Men brand team to build on the success they have created already in this exciting new category segment”.