Arcade Jakarta launches first ever IKEA Megastore in Indonesia spearheaded via an outdoor campaign on the world’s largest LED billboard
Arcade Jakarta has today topped off an outstanding first year of operations in Indonesia with the launch of the first Megastore in Indonesia for IKEA, the iconic Swedish home furnishing retailer and designer.
The huge yellow and blue store officially opens today in the Jakarta suburb of Alam Sutera, Tangerang (open 10.00 – 22.00 daily).
Arcade has literally made a huge impression for IKEA spearheading the launch creative apearing on the world’s largest LED billboard measuring 354m x 25m.
The uniquely bilingual campaign created by Arcade inspires Indonesians to improve their homes by adding just one item of furniture and captures how all Indonesians wish to improve their everyday lives for the better.
The outdoor campaign also includes other LED posters that display engagingly playful messages taken from real customer wishes, together with how IKEA can answer these. These posters are placed all over Jakarta on more traditionally sized LED billboards in the highest traffic areas of the city.
Print will follow soon supported by the website. All these activities follow the targeted distribution of tens of thousands of 2015 IKEA catalogues to Indonesian homes.
The campaign will continue to evolve and educate Indonesian people on how to shop, save and improve their homes based on the IKEA concept of democratic design, which combines function, quality, design, sustainability and value.
4 Comments
Looks like some product hero print ads and a decked out. store facade …. that’s about it.
That’s a bloody big billboard!
Well done Arcade on what is certain to be a successful launch.
Lots of story in papers on Ikea store. very good to have it here in jakarta
Well done Gazza and Bene