VML China acquires social media agency Teein

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VML Teein.jpgMarketing agency VML has agreed to acquire Teein, a leading social media agency in China.

Established in 2004 in Shanghai, Teein is a full-service social media agency offering social listening, social marketing and social CRM. The agency also provides online media planning and buying, online public opinion monitoring and social media application development. Key clients include Danone, Estee Lauder, Google, Lenovo, SAP and Unilever.

For the year ending 31 December 2013, Teein’s unaudited revenues were RMB 43.5 million, with gross assets of RMB 13.3 million, as of the same date. The agency employs approximately 170 people.

Teein will continue to be headed up by its CEO and Founder Roy Yan, and becomes a key part of VML’s current operations in China.

Jon Cook, Global CEO of VML said, “This acquisition solidifies our position as the leading digital agency network not just in China but the region, expanding the VML social media offering to ensure global clients are best served. It further diversifies our global presence while building VML’s expertise of local and regional markets.”

Matthew Godfrey, President of Y&R Asia, said, “We are delighted to welcome Teein into the Y&R family.  To help our clients, it has long been our strategy to build the best, most extensive network in the region across VML and Y&R Advertising — which we have done.  Teein is a perfect addition to our full complement of people, resources and tools.”​

Chris Tung, CEO of VML operations in China commented, “We are thrilled to extend VML IM2.0’s social media capabilities in China with this acquisition of Teein. This takes us closer to realising our vision of building the strongest digital agency in China – a full digital marketing powerhouse integrating social marketing and e-commerce capabilities.”   

Roy Yan, CEO of Teein added, “We’re very happy to become part of VML in China. VML’s global expertise and strength in China means there are significant opportunities for our growth together and propels us to a leadership position.”

VML now has multiple offices in the Asia-Pacific region, including Jakarta, Mumbai, Singapore, Sydney and Tokyo. VML now has 24 offices with more than 2,000 employees worldwide.