VW Polo’s ‘It’s a confidence thing’ ad campaign continues with latest execution via DDB Sydney
Australia: The Volkswagen Polo ‘It’s a confidence thing’ campaign continues with the latest execution launched via agency DDB Sydney on the weekend.
Agency: DDB Sydney
Chief Creative Officer: Toby Talbot
Creative Partner/Copywriter: Simon Veksner
Creative Partner/Art Director: Noah Regan
Head of Broadcast: Brenden Johnson
Agency Producer: Claire Seffrin
Managing Director: Nicole Taylor
Group Account Director: Duncan Stevens
Account Managers: Kim Friedlaender & Harry Mountier
Planner: Sam Payne
Production Company: Bullock
Director: Tim Bullock
Executive Producer: Adrian Shapiro
Line Producer: Julianne Shelton
Digital agency – Tribal DDB
Media agency – Mediacom
Volkswagen Group Australia:
General Manager, Marketing: Ben Wilks
Brand Communications Manager: Peter Stewart
Advertising Manager: Loren Elsegood
Retail and Merchandising Specialist: Julie Scarff
2 Comments
This ad should be recalled.
Guys driving cars to impress women is no longer an insight its a cliche. Disappointing stuff considering its created by a guy who chews our ears off about creativity every week.