Veksner: Are new ideas truly scary, or is that just a reassuring story we like to tell ourselves?
September 1 2014, 11:03 am | | No Comments
I kinda like this new ad for GE, by BBDO New York.
The message is that new ideas are scary, and can only thrive in a welcoming environment.
I bet the ad will resonate with many ad Creatives, who’ll feel it’s an equally valid commentary on our own industry.
But is it actually true? READ ON…