Veksner: Are new ideas truly scary, or is that just a reassuring story we like to tell ourselves?

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Scary-BBDO.jpgI kinda like this new ad for GE, by BBDO New York.

The message is that new ideas are scary, and can only thrive in a welcoming environment.

I bet the ad will resonate with many ad Creatives, who’ll feel it’s an equally valid commentary on our own industry.

But is it actually true? READ ON…