Unilever Indonesia wins six awards at Smarties

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Unilever.jpgPT Unilever Indonesia recently won six awards in the Smarties APAC 2014 awards event held by the Mobile Marketing Association (MMA). The six awards were from 3 categories and 3 brands; Product Services and Launch category, the Gold award was won by Citra Night Call, and the Bronze award was won by Axe University, Best Brand Experience in Mobile Rich Media category, the Silver award was won by Citra Night Greetings, and the Bronze award was won by Vaseline ‘Gantengmaksimal’ – ‘Handsome to the Max’.  While, Most Engaging Mobile Creative category, Vaseline ‘Gantengmaksimal’ – ‘Handsome to the Max’ won the Silver award, and Citra Night Greetings won the Bronze award.

Adeline Ausy Setiawan, Country Media Head of PT Unilever Indonesia said, “We are very proud and grateful to have won these Smarties APAC 2014 awards. These awards depict our success in responding to challenges in this dynamic mobile- marketing world. Our brands are successful to give meaningful experiences to people who are nowadays highly mobile-consumed. We did this through an insightful and innovative marketing communication – powered by our mobile partners and agency ie MindShare, Vserv, and InMobi. This is only the beginning – this recognition will motivate us even further to break more new grounds.”

Unilever, one of the biggest consumer goods companies in the world, won a total of 16 awards in this event, Unilever Indonesia leading with 6 awards, Unilever Malaysia 4 awards, Unilever China 3 awards, Unilever India 3 awards, and Unilever Vietnam 1 award.

The Mobile Marketing Association (MMA) is a premier global association that makes efforts to stimulate growth of mobile marketing that is related to marketing and technology .