Ten campaigns shortlisted in the inaugural Innovation category at Spikes Asia Festival

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TXTBKS.jpgPower Sleep_Do good while you sleep.jpgThe Spikes Asia Innovation jury has released the 10 finalist shortlisted in this newly introduced category. Each of the shortlists will present live to the jury at the Festival.

Australia has three finalists: Optus “Clever Bouy” (M&C Saatchi Sydney), Samsung “Safe Driving Program” (Leo Burnett Sydney) and RAC “Attention Powered Car” (Finch Sydney via JWT Perth/Sydney).

The Philippines has two  finalists: The highly awarded Smart “TXTBKS” and City of Las Pinas “Pocket Fire Extinguisher” – both from DDB/DM9 JaymeSyfu.

Japan also has two finalists – both from Dentsu Tokyo: Honda “Sound of Honda/Ayrton Senna 1989” and Sony “Vision Shift System”.

China India and South Korea all have one finalist each: Coca Cola “2nd Life Caps” from Ogilvy Beijing, Castrol Activ/Bangalore Traffic Police “The Good Roads” via Ogilvy Bangalore, and Samsung “Power Sleep” from Cheil Worldwide Seoul.

Live judging takes place on Wednesday 24 September and is open to all Spikes Asia delegates, who will be able to witness this final judging process.