McCann Taipei takes a lemon fridge to the beach
September 26 2014, 10:30 am | | No Comments
McCann Taipei helped Nestea bring the Big Lemon Refrigerator to a beach in Taiwan, where beach goers had to perform a mysterious series of moves to open the refrigerator and receive a free ice-cold Nestea.
The agency had no TV budget and relied on this video to deliver the branding message.