Lowe Lintas Bangalore wins India’s largest e-commerce player Flipkart’s business

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Joseph George, CEO, Lowe Lintas and Partners.jpgLowe Lintas Bangalore has won the creative duties of online major Flipkart. The business was awarded to Lowe Lintas on the back of a multi-agency pitch process that lasted approximately two months.

 

On wining the business Joseph George, CEO – Lowe Lintas + Partners (pictured) said, “We are privileged to be chosen as Flipkart’s partner in this epic journey going forward. The e-commerce game of today is akin to cola wars of yesteryears. The challenges, the excitement and the sheer opportunities that lay ahead of us in this category are both daunting and mouthwatering!”

 

Shoumyan Biswas, Senior Director – Flipkart added, “Our business landscape is rapidly expanding and our growth rates have been exponential – in this environment we need our brand to also evolve at the same pace. We felt the need to have a more strategic approach to be able to address a wider variety of consumers and markets. With this is mind, we felt that we needed more than one brand partner to be able to deliver on this challenge with even greater commitment and rigour. We went through a rigorous selection process for multi-agency pitch and are thrilled to announce that Lowe Lintas + Partners with their  strong planning rigour completing their creative abilities as shown across the brands they’ve built in the past, have emerged as the front runner.”

Reacting to the win, GV Krishnan, Executive Director, Lowe Lintas Bangalore says, “We’re excited to have won this hard-fought mandate which lasted over 8 weeks. I am personally delighted to be partnering with Flipkart to chart out their next journey. We would like to be the agency that creates effective communication for the brand which can break the clutter in this high-decibel category.”