Jacky Lung promoted to national executive creative director at Cheil Greater China

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Jacky Lung Cheil sml.jpgCheil Greater China has promoted Jacky Lung to National Executive Creative Director to be based in Beijing. He will be in charge of business development and creative team management of Beijing, Shanghai and Taipei offices. He will report to John Kim, Cheil China CEO.

With 25 years of creative experience, Lung (pictured) joined Cheil China in 2011 as Executive Creative Director and has developed the agency’s creative capabilities and size. Up to date, Lung has led the agency to win many awards at local and international advertising festivals, such as Innovative Agency of the Year in ROI 2013 and the Agency of the Year in AdStars 2014. Before joining Cheil, Lung had been working at Ogilvy & Mather, Taipei and Beijing for 10 years. Clients served included Ford, Red Bull, Kimberly, Fenbid, Air China, Coca-Cola. The campaign “Mr Shi – The Anonymous Hero” created for Fenbid has boosted its business to historical high whereas the Escape public listing campaign for Ford has gained extensive attention in Taiwan. Moreover, WWF’s “Standing between life and death” has won a Grand Prix in New York Advertising Festival 2006 and three Bronze Lions in Cannes Lions Festival in 2008 to 2012.

Facing possible challenges after his promotion, Lung said, “This is a new challenge to the team, with a larger platform for creativity and more opportunities available. Cheil is an advertising agency providing innovative solutions to clients, which is much more than a traditional 4As agency. Our good understanding of consumers’ needs allow us to create effective marketing campaigns which arouse resonance. We are always looking for clients who share the same values with us and willing to co-build a brighter future!”

As National Executive Creative Director, Lung will further strengthen the agency’s creative leadership across China and push the standard to the next level.