India, Japan and Singapore receive 8 shortlists each in Direct category on day two at Spikes Asia

65 entries in the Direct category have been shortlisted in the Direct category at Spikes Asia with Asian agencies only securing a total of 24 nominations.

India, Japan and Singapore have all have 8 shortlists each, but the star of the show at this shortlist stage is Australia – nabbing 20 of the entries that made the cut.

The best performing agency for India was Cheil Gurgaon with two shortlists for Salaam Baalak Trust for “The Light Bag”. Japan’s TBWA/Kakuhodo also scored two nominations for Suntory Whisky’s “3D on the Rocks” and Singapore’s best performers were BBDO Proximity and Y&R with two nominations each for Social Platform for Reducing Carbon Footprint “World Under Water” and Guide Dogs Association of the Blind’s “Guide Dots” respectively.

There was also two shortlists each for Hong Kong, Malaysia and The Philippines and one each for Vietnam and Thailand.

VIEW THE SHORTLIST: Direct Shortlist.xls