Google launches first Android One phones into India in new campaign by Ogilvy Mumbai
As part of a larger initiative to bring high-quality smartphones to as many people as possible, Google has launched the first family of Android One phones in India.
The Android One phones offer a high-quality experience, running the latest version of Android (4.4 KitKat). They will be some of the first phones to get the new Android L release — an update that will offer Google’s new material design, improved battery life, enhanced security features, and smarter notifications. The Android One devices will launch across the world with the initiative starting in India with Micromax, Spice and Karbonn phones.
One platform will empower people India to access information and get to a high quality smartphone with an affordable price. This philosophy is reflected in the launch anthem film created by Ogilvy Mumbai. Indians from all walks of life will now have similar access to their dreams and aspirations. This is a phone that helps you take your destiny into your own hands.
Abhijit Avasthi – National Creative Director, Ogilvy India said, “While working on the campaign our endeavour was to translate this powerful platform philosophy into a message that everyone could connect with. The campaign drives the message that everyone now has equal opportunity and access to experience the best in the world.
Kawal Shoor – Head of Planning, Ogilvy Mumbai added, “Most young Indians believe they have what it takes to do well in life. The one thing they yearn for is an opportunity. Someone to level the playing field. Something that takes privileges out of the equation. Android One from Google is that one thing that can. And we’ve attempted to present this power of Android One to India at large.”
Sukesh Nayak – Executive Creative Director, Ogilvy Mumbai commented, “India is the first market to launch Android One platform. The anthem film celebrates people from small towns and all walks of life literally showing that everyone today has equal access to technology that can help them fulfil their dreams.”
Credits – National Creative Director: Abhijit Avasthi. President, Mumbai & Kolkata: Navin Talreja. Head of Planning, Mumabi: Kawal Shoor. Executive Creative Director: Sukesh Nayak. Lyricist: Neelesh Jain. Business Head: Namrata Keswani. Production House: Corcoise Films. Director: Prasoon Pandey. Executive Producer: Cyrus Pagdiwala. D.O.Ps: David Macdonal, James Cowley. Music Composer: Dhruv Ghanekar. Singer: Sameer Mohammed Khan.